We rebuilt PR for high-growth tech companies like yours: transparent pricing, clear performance benchmarks, and journalist-grade storytelling that earns you high-caliber coverage and the trust of your market—in weeks, not months.
Carbon Direct needed a senior team who could immediately embed, sharpen their POV, and turn technical breakthroughs into headlines.
stories per quarter across climate, tech, energy, and business press
growth in published coverage since onboarding
of quarterly goal achieved
In a category driven by rapid rule changes, legal nuance, and political volatility, Boundless needed an engine that could generate news even when the company wasn’t creating any.
tier-one hit rate
of coverage goals achieved to date
published pieces in Q3 alone
Former Salesforce CMO wanted to launch $95M Series C and establish an ongoing thought leadership program for the executive team in the competitive AI sales tech landscape.
Above goal in Q3 2025
Of coverage came from proactive campaigns
Podcast appearances in H2 2025
Effective press doesn't happen by accident. It’s strategy, timing, and the right relationships. We build sharp POVs, pitch with intention, and manage every inbound. The result? A steady drumbeat of credible coverage that builds trust with customers, investors, and partners.
Every winning PR program starts with a clear story. We shape the positioning, angles, and content strategy that define your category presence and fuel measurable visibility, so your comms drives authority today and compounding impact over time.
We treat thought leadership like journalism, not branding. We uncover the tension, the truth, and the sharp POV—then package it into stories built for humans and algorithms. The result is executive visibility that feels authoritative, not like another marketing push.
We don’t churn out content to fill space. Our team of former NYT, WaPo, Verge, and Fast Company journalists develops long-form assets rooted in clarity, insight, and real storytelling—work that shapes perception, demonstrates expertise, earns you a foothold in your space, and drives action.
You work directly with the strategists who’ve earned their stripes — senior operators and former tier-one journalists, not junior staff learning as they go. We’ve built our careers in boardrooms and newsrooms, and that expertise shows up on day one.
Your senior strategists live in your Slack. Daily updates, real-time strategy adjustments, and transparent dashboards that show exactly what we’re working on. No waiting for weekly status calls to know where things stand.
We align on media targets up front - specific outlets, specific journalists. We track results in shared dashboards and measure what matters: LLM visibility, buyer influence, narrative consistency, and pipeline impact.
Results in weeks, not months. Most clients see placements within the first 30 days. We don't spend three months "testing angles" before delivering. You get proactive outreach, editor-ready topics, and measurable outcomes from the jump.
The key to success? Close collaborations that build strong, ongoing relationships. Long-term clients and positive reviews are clear proof that we succeed together.
For our biggest milestones - new media opportunities, major reports, and company news - we were stronger and more strategic because of The Colab's engagement. They brought deep industry expertise, built the right media relationships, and were instrumental in shaping how we showed up in the press.
The Colab feels like an extension of our team, not just another PR agency. They’re always on top of the latest news in our industry and come to the table with fresh ideas, well-informed pitches, and big picture thinking that saves me hours and hours of time every week.
Working with The Colab feels like having an extension of our own team. They’re proactive, thoughtful, and completely dialed in from the start. We never wonder what’s happening or what’s next - and that level of partnership is rare.
The Colab team is highly effective and showcases very high standards, above the market typical standards as I’ve seen them from up-close. They are agile, robust and laser focused, offering a good blend of outreach and produced opportunities.
I’ve worked with strong PR firms before, spending weeks on the “perfect messaging platform,” only to see fewer hits months later than The Colab secured in our first two weeks. Lizzy and her team dive in headfirst to learn about your business and ask thoughtful questions to draw out distinct perspectives, so that they can begin securing coverage immediately.
They consistently found relevant opportunities to trend-jack, elevate our narrative and help build our CEO’s thought-leadership presence in a new market. Ashley and Lizzy have built something special, they are truly strategic partners and a joy to work with!
The Colab is commited to integrity and consistently delivering value and high-quality results. As a start-up, I appreciate their expertise when we brainstorm and build all our marketing efforts. The whole team brings great energy and a collaborative spirit, which makes working with them not just productive, but a lot of fun.
Media trends, pitch strategies, and the tactics that actually work—delivered to your inbox every Saturday. No recycled LinkedIn takes, no generic advice.
Dec 20, 2025
10 min read
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